Authentic American Athleticwear: For nearly 100 years we’ve been a leader in sports apparel, shaping the industry as we know it.
BRAND ATTRIBUTES
Trustworthy-You don’t buy trust. It’s not gained overnight. Trust takes time, commitment, consistency. We earn it and re-earn it every day.
Inclusive-We believe that all are welcome, on the field and in life. As a brand, our field has no fences. The clubhouse of Champion has no membership fees.
Passionate-Passion is the driving force of greatness. It’s doing what you do, no matter what that is, simply for the love of it, day in, day out. Passion is the fuel that stokes the fire of every champion.
Confident-Before you can believei n anything else, you need to believe in yourself. We celebrate who we are. We fly our own personal colors and are proud of them.
Competitive-We believe in playing to win. Every day, every challenge we see as an opportunity to take ourselves to a higher place. Healthy competition keeps us sharp. Bring it on.
